For some ninety years or so, Citizen has led the way with their classic and innovative timepieces. Citizen watches simply stand for high quality and precision as well as affordability for ordinary people. But beyond that, the Citizen Watch Company has always set their goals to stay ahead of the curve with their groundbreaking technologies and their worldwide recognized brand.
Founded in 1918, the name Citizen was born from the founder's idea that no matter which country or where someone came from, it would resonate in the heart of all men and women. From there, the company name of Citizen Watch Company was formed and their revolutionary and technologically advanced Citizen watches began the triumphant journey we have seen for almost a century.
Speaking of technology, beyond expanding worldwide and positioning itself as the largest watch manufacturer in the world every year for the past 25 years, Citizens is the king of "firsts" in the watchmaking industry. Citizens first ever pocket watch was created and sold in 1924. A Japanese Citizen manufacturer developed the first shock resistant watch in 1956. And in 1959, Japan's first water-resistant watch was born.
Citizen also created the thinnest LCD watch the world had seen, the first voice recognition watch, and the first professional diving watch which even had and electronic sensor to gauge water depth. And then Citizen went green on the world. The Eco-Drive Citizen watch collection leads the world with "ecologically responsible" timepieces which are simply powered by light. They are literally continuously recharged by both artificial light and natural sunlight, so you never need to replace the custom lithium-ion battery. Innovation is their business and their history.
The Signature Collection of Eco-Drive Citizen watches are comprised of many different models for both men and women. There are 5 different models of the Grand Complication watches, 9 models of the Flyback Chronograph and also 9 models of the Perpetual Calendar collection, all of which are watches for men. As far as watches for women, the Octavia Diamond Series has 4 models and the Quattro Diamond Series is represented well with 9 different models. None of the Octavia Diamond Series watches are water-resistant, but all the rest of the Signature Collection is water-resistant up to 100 meters, with the exception of 5 of the Perpetual Calendar models, which resist water in depths up to 300 meters.
And what is so amazing, being the largest watchmaker in the world for the past quarter century is now only approximately 40 percent of Citizens overall business worldwide. Clocks and jewelry are not a stretch for most people to believe, but they also dabble in health care products and frames for eyeglasses. How is that for diversity? I believe they will do just fine with any endeavor they choose.
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